Tom Hasenfratz © 2019

Land Your Dream Campaign

 

Client: Air China

 

OVERVIEW

Air China has one the most modern commercial airline fleets in all of Asia and is the national flag carrier for China, but holds little awareness in the west out side of an association with China.

 

As part of a coordinated multi-nation effort, we developed a series of inspirational vignettes that weave together to create a "master film" introducing the Land your Dream Campaign to the United States.

This Campaign will launch in stages: Updates coming soon.

CREDITS:

Sean DallasKidd, Executive Creative Director

Joy Ohler, Sr. Art Director

Tom Hasenfratz, Sr. Copywriter

Dora Lee, Director of Production

Trailer

Story 1

AUSTIN to CHIANG MAI

PR Coverage

Story 2

LOS ANGELES to ZHAOPING

Story 3

DETROIT to GUIZHOU